Project overview
An Indian jewellery house, interpreted for a contemporary world. Brand strategy, creative consultancy, brand identity, art direction and experience design centred on individuality, cultural memory and collectible jewellery.
Read the case studyCreative approach
Indian architecture, miniature painting, botanical forms, craft and material informed a contemporary system led by Sage and Dusty Coral. The case study distinguishes Jayqa concepts from third-party inspiration references.
Kiqa’s role
Brand strategy, creative consultancy, brand identity, art direction and experience design.
Credits
Brand strategy and creative direction: Kiqa Productions. The gallery shows a Jayqa retail concept; third-party research references appear separately in the case study.
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